Central Element
CENTRAL ELEMENT – THE MINERVA
Sydney’s showstopper.
WHEN
Work completed March 2023, Project coming soon
WHERE
Potts Point, Sydney
WHAT
Market assessment & commercial studies completed for leading Australian property developers Central Element.
Extensive revival project to restore The Metro Minerva Theatre to it’s former glory. The heritage listed building will be exquisitely refurbished and repurposed into a versatile destination, boasting a lavish 5-star boutique hotel and entertainment spaces, befitting the venue’s distinguished reputation.
SERVICES
Market assessment, commercial forecast & review:
- Market assessment and competitive set for five brands
- Commercial forecast for each venue, consolidated 5 year P & L, SWOT
- Commercial feasibility study, brand positioning, price point review
- Commentary on existing assumptions and forecast
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