MOAMA BOWLING CLUB

WHEN

Completed August 2022, New project under construction

WHERE

Moama, Murray River, Regional NSW

WHAT

Large scale development of masterplan project over several years: Sprawling garden spaces meet effortless casual elegance, elevated eating, drinking, and dining experiences, kids explorative play and special events.

SERVICES

Full service brand & concept, design collaboration & hospitality advisory package collaborating with CEO and key stakeholders as an end to end solution pre-construction. Creation of six brands and complete indoor/outdoor experience concepts, from a relaxed & playful wood-fired pizza restaurant & bar, takeaway grab & go offering, kids nature play & discovery space, to a outdoor bar, events space, ice cream concept, and outdoor hot dog outlet, set within a countryside oasis.

Market Research, Brand & Concept development – covering five brands and overarching brand

• R & D, market studies, client workshops with Tushae Design
• Naming with Tushae Design
• Concept creation, look & feel, brand touch points with Tushae Design
• Development of all F & B menus
• Brand Strategy for all outlet concepts & identities

Design & build, Hospitality strategy and experience concepts

• Placemaking & strategic advisory
• Kitchen & bar design, workflows, service delivery, sustainability
• Design and architecture collaboration & review with Studio Nine 
• Technical and operational advisory

*concept imagery referenced – project still under construction

moamabowlingclub.com.au

RUSE BAR AND BRASSERIE

WHEN

Completed December 2020

WHERE

Parramatta Square, Western Sydney

WHAT

The expansive indoor and outdoor space features a brasserie, private dining room and cellars, alongside a casual bar area with its own kitchen and seperate menu. The cooking philosophy is inspired by charcoal and fire and the depth of flavour it offers by using quality, locally sourced produce. The speciality of the house is a selection of farm reared cuts, cooked to perfection in Josper charcoal ovens and over Basque open fire grills.

SERVICES

Large-scale restaurant opening: full service package collaborating with owners as an end to end solution across pre-opening and build, through to execution of concept to launch and post open:

• Concept and brand development with client and agency
• Project lead on all operational elements from design, build and brand to financials, procurement, delivery of all service, workflow and product elements, to training and recruitment covering every detail across the entirety of the project.

rusebarandbrasserie.com

CENTRAL ELEMENT – 25 HOURS HOTEL

WHEN

Work Completed February 2023

Project currently under construction

WHERE

Paddington, Sydney

WHAT

Market & commercial studies completed for leading Australian property developers Central Element.

Paddington’s West Olympia Theatre is in the midst of an incredible transformation, evolving into Sydney’s 25 Hours Hotel. The hotel will boast 110 luxurious guest rooms, a breathtaking rooftop bar, a serene central courtyard, eclectic restaurants and cafes, live music facilities, a bathhouse for relaxation and wellness and ground floor retail.

SERVICES

Market assessment, commercial forecast & review:

• Market assessment and competitive set for four brands
• Commercial forecast for each venue, consolidated 5 year P & L, SWOT analysis
• Commercial feasibility review, brand positioning and price point review
• Commentary on existing assumptions and forecast

centralelement.com.au

SANTA CATARINA

WHEN

Completed December 2023

WHERE

Clarence Street, Sydney CDB

WHAT

The glamorous city restaurant and mezcal bar is one of seven venues within the Milpa Collective portfolio, mirroring the rustic charm of South-Eastern Mexico.  Featuring elegant curved central booths and cosy banquettes, a spacious dining area at the back, and a welcoming front bar with window seating, along with a wall to ceiling tequila and artisanal mezcal selection. The menu explores wild, bold, and bright Mexican flavours, celebrating the incredible quality of seasonal Australian ingredients with delicious, shareable traditional Oaxacan cuisine.

SERVICES

Custom tailored package collaborating with owners to provide strategic advice, drive growth and sharpen performance focusing on the overall development of all foundations across the business:

• F&B concept and brand development with owners and group GM, from menu tastings to pricing and engineering, design refresh and brand positioning
• Events & marketing, guest experience, senior mentorship, music & ambience, service style and strategic business planning

santacatarina.com.au

SHOREDITCH HOUSE

WHEN

2013 to 2014

WHERE

Shoreditch, East London

WHAT

Part of the exclusive Soho House brand, this multi-level operation is comprised of a 26 room hotel, gym, barber, rooftop restaurant, swimming pool and events spaces, along with multiple drinking and dining offerings within this private members club space.

SERVICES

Oversaw a sizeable refurbishment program of the members club and back of house areas with significant repositioning of the brand and values:

• Advised on the design and layout of the restaurant, kitchen and bar spaces, played a key role in project managing the build.
• For the re-opening, conducted recruitment, training, member liaison, sat on membership committee and revamped all operational systems.

sohohouse.com/houses/shoreditch-house

THREE BLUE DUCKS

WHEN

Completed April 2022

WHERE

Rosebery, Sydney

WHAT

Naming development for a new Mezzanine events space at the Rosebery location, one that would beautifully align with the overarching Three Blue Ducks events brand and fit within the exisiting events brand hierarchy. With a well established events offering and unique locations across Byron Bay, Melbourne, Sydney, Brisbane and Nimbo, the Ducks take great pride creating the perfect way to celebrate and exceed all expectations, so the name had to resonate with the target market and match the playful, laidback vibe.

SERVICES

Brand naming for new events space:

• Brand naming exploration and pillars
• Naming concepts and rationales for new events space
• Brand personality
• Creation of events presentation with Tushae Design 
• Events collateral copywriting and messaging

threeblueducks.com

POULETTE ROTISSERIE

WHEN

Completed December 2022

WHERE

Forster, Mid North Coast, NSW

WHAT

Neighbourhood local, where a seriously delicious rotisserie chicken experience awaits. French retro charm, classic nostalgia and style effortlessly aligns with the Poulette cooking philosophy, inspired by using premium quality and locally sourced produce cooked to perfection over our custom designed spit..cluck a’licous!

SERVICES

Fast casual restaurant opening: full service package as end to end project solution across brand & concept development, pre-opening & build to delivery and launch.

Brand & concept development:

• Brand strategy, website copywriting & architecture
• Menu development, packaging & signage lead with agencies

Project leadership & hospitality strategy

• Across all operational elements from design & build to financials, concept & menu engineering, recruitment, on site staff training & delivery of all brand & service experience concepts

pouletterotisserie.com

THREEFOLD PASTRY

WHEN

Completed December 2020

WHERE

Parramatta Square, Western Sydney

WHAT

Artisanal but distinctly modern with an open studio feel, a working bespoke stone top bench, chefs on show for a glimpse into the world of the pastry making process. Here the expertly prepared sweet and savoury filled croissants, pastries, pies, sandwiches and great quality coffee at Threefold truly shine– the name celebrated by paying homage to the threefold pastry technique in croissant making.

SERVICES

New artisan pastry store opening: full service package collaborating with owners as an end to end solution across pre-opening and build, through to execution of concept to launch and post open:

• Concept, naming and brand development with client and agency
• Project lead on all operational elements from design, build and brand to financials, procurement, delivery of all service, workflow and product elements, covering every detail across the entirety of the project.

threefoldpastry.com

ONECOLLECTIVE – LOYALTY REDEFINED

WHEN

Completed June 2022

WHAT

Members earn Collective Points across the multitude of food, drinks, dining, lifestyle, events, entertainment, and fitness brands within Norths Collective and with their curated partners.

SERVICES

Development of OneCollective rewards program and brand strategy:

• Brand strategy
• Overall business framework of the loyalty program
• Naming of loyalty program tiers
• Tier benefit structure
• Membership brochure content, EDM’s, Website copywriting

northscollective.com.au/onecollective

RITZ CINEMA

WHEN

Completed July 2022

WHERE

Randwick, Sydney

WHAT

Redevelopment of entire F & B offering across three outlets within the cinema ahead of the 85th anniversary relaunch, creating a selection of cool drinks, cocktails & locally sourced NSW snacks, and a wine list that reflects the Ritz ethos. Showcasing smaller, independent producers, winemakers and wineries, proudly supporting the local region.

SERVICES

12 week review package, setting up and systemising operations for scale, growth and brand consistency.

• Food & menu development, menu engineering & specs, cost analysis
• Operational review, audit, templates & workflows
• Beverage, cocktail, wine list development & design
• Service experience review & refresh, SOS guide, staff training
• Financial overview & analysis

ritzcinemas.com.au