PREFECTURE 48, AZABU GROUP

WHEN

Completed October 2024

WHERE

Sussex Street, Sydney CBD

WHAT

Every corner of Prefecture 48 reflects a commitment to showcasing Japan’s authentic cultural essence on a global platform. From the buzzy energy of the Robata grill at Ibushi, savouring rare whiskey amidst exquisite art in Whiskey Thief, to the theatrical  Kaiseki experience at Garaku, impeccable patisserie at Dear Florence, sushi at Omakase and modern European dining at Five – the groundbreaking dining precinct is a thriving showcase of premium F&B, Japanese culture, art and innovation.

SERVICES

Large-scale, exclusive dining precinct opening with six venues: full service package collaborating with owners, F&B Director and project team as an end to end solution across pre-opening and build, through to execution of concept to launch:

• Market assessment, commercial forecast & review
• Experience design, and concept development with project team
• Operational project manager on all elements across the critical path from design, build and brand to financials and strategy, delivery of all service, workflow and product elements, to development of operational processes and systems, covering the entirety of the project.

p48.com.au

25 HOURS HOTEL – CENTRAL ELEMENT

WHEN

Work Completed February 2023 and December 2024

Project currently under construction

WHERE

Paddington, Sydney

WHAT

Market & commercial studies completed for leading Australian property developers Central Element.

Paddington’s West Olympia Theatre is in the midst of an incredible transformation, evolving into Sydney’s 25 Hours Hotel. The hotel will boast 110 luxurious guest rooms, a breathtaking rooftop bar, a serene central courtyard, eclectic restaurants and cafes, live music facilities, a bathhouse for relaxation and wellness and ground floor retail.

SERVICES

Market assessment, commercial forecast & review:

• Market assessment and competitive set for four brands
• Commercial forecast for each venue, consolidated 5 year P & L, SWOT analysis
• Commercial feasibility review, brand positioning and price point review
• Commentary on existing assumptions and forecast

centralelement.com.au

ALAND – ARCHIBALD

WHEN

Work Completed April 2024, Project currently under construction

WHERE

Gosford, Central Coast, NSW

WHAT

Mixed use development featuring luxury apartments, a 130 room Voco Hotel, and six F&B venues. Comprised of a ground-floor public bar with pizzeria and pasta bar, a signature restaurant on level five and the Central Coast’s highest rooftop bar on level 28, along with a swimming pool with swim up pool bar on outdoor podium level, multiple events spaces and state of the art gym.

SERVICES

Market Research and Immersion with brand partner Squad Studio:

• Alignment: R&D, Alignment on project, Workshops
• Vision & Objectives: Defining vision & success metrics for the project
• Assessment: Floor plan, Operational assessment & insights
• Data research: Gap analysis, Competitor analysis
• Market research: Demographics, Place & Cultural Context, Audience groups, Opportunities & Risks
• Market Positioning: Identifying opportunities to satisfy an unmet market need using insights gathered from research

Brand Development Scope with brand partner Squad Studio:

• Brand naming across five outlets
• Brand messaging and narrative collaboration

archibaldbyaland.com.au

WILDERGREEN

WHEN

Completed August 2022, New project under construction

WHERE

Moama, Murray River, Regional NSW

WHAT

Large scale precinct development of masterplan project over several years: Sprawling garden spaces meet effortless casual elegance, elevated eating, drinking, and dining experiences, kids explorative play and special events.

SERVICES

Full service brand & concept, design collaboration & hospitality advisory package collaborating with CEO and key stakeholders as an end to end solution pre-construction. Creation of six brands and complete indoor/outdoor experience concepts, from a relaxed & playful wood-fired pizza restaurant & bar, takeaway grab & go offering, kids nature play & discovery space, to a outdoor bar, events space, ice cream concept, and outdoor hot dog outlet, set within a countryside oasis.

Market Research, Brand & Concept development – covering five brands and overarching brand

• R & D, market studies, client workshops with Tushae Design
• Naming with Tushae Design
• Concept creation, look & feel, brand touch points with Tushae Design
• Development of all F & B menus
• Brand Strategy for all outlet concepts & identities

Design & build, Hospitality strategy and experience concepts

• Placemaking & strategic advisory
• Kitchen & bar design, workflows, service delivery, sustainability
• Design and architecture collaboration & review with Studio Nine 
• Technical and operational advisory

*concept imagery referenced – project still under construction

wildergreenmoama.com.au

SANTA CATARINA

WHEN

Completed December 2023

WHERE

Clarence Street, Sydney CDB

WHAT

The glamorous city restaurant and mezcal bar is one of seven venues within the Milpa Collective portfolio, mirroring the rustic charm of South-Eastern Mexico.  Featuring elegant curved central booths and cosy banquettes, a spacious dining area at the back, and a welcoming front bar with window seating, along with a wall to ceiling tequila and artisanal mezcal selection. The menu explores wild, bold, and bright Mexican flavours, celebrating the incredible quality of seasonal Australian ingredients with delicious, shareable traditional Oaxacan cuisine.

SERVICES

Custom tailored package collaborating with owners to provide strategic advice, drive growth and sharpen performance focusing on the overall development of all foundations across the business:

• F&B concept and brand development with owners and group GM, from menu tastings to pricing and engineering, design refresh and brand positioning
• Events & marketing, guest experience, senior mentorship, music & ambience, service style and strategic business planning

santacatarina.com.au

RUSE BAR AND BRASSERIE

WHEN

Completed December 2020

WHERE

Parramatta Square, Western Sydney

WHAT

The expansive indoor and outdoor space features a brasserie, private dining room and cellars, alongside a casual bar area with its own kitchen and seperate menu. The cooking philosophy is inspired by charcoal and fire and the depth of flavour it offers by using quality, locally sourced produce. The speciality of the house is a selection of farm reared cuts, cooked to perfection in Josper charcoal ovens and over Basque open fire grills.

SERVICES

Large-scale restaurant opening: full service package collaborating with owners as an end to end solution across pre-opening and build, through to execution of concept to launch and post open:

• Concept and brand development with client and agency
• Project lead on all operational elements from design, build and brand to financials, procurement, delivery of all service, workflow and product elements, to training and recruitment covering every detail across the entirety of the project.

rusebarandbrasserie.com

HARVEY’S HOT SANDWICHES

WHEN

Completed December 2020

WHERE

Parramatta Square, Western Sydney

WHAT

Influenced by milk bars and authentic retro diners of the 50’s, 60’s and 70’s, the interior design, memorabilia and art posters deliver an unexpected, modern expression of the era. Rolls are made hot to order, generously filled and pack a punch with hearty bold flavours. Signatures, classic favourites, salads, sides and soda’s make up the menu.

SERVICES

Fast-casual restaurant opening: full service package collaborating with owners as an end to end solution across pre-opening and build, through to execution of concept to launch and post open:

• Concept and brand development with client and agency
• Project lead on all operational elements from design, build and brand to financials, procurement, delivery of all service, workflow and product elements, to training and recruitment covering every detail across the entirety of the project.

harveyshotsandwiches.com

THREE BLUE DUCKS

WHEN

Completed April 2022

WHERE

Rosebery, Sydney

WHAT

Naming development for a new Mezzanine events space at the Rosebery location, one that would beautifully align with the overarching Three Blue Ducks events brand and fit within the exisiting events brand hierarchy. With a well established events offering and unique locations across Byron Bay, Melbourne, Sydney, Brisbane and Nimbo, the Ducks take great pride creating the perfect way to celebrate and exceed all expectations, so the name had to resonate with the target market and match the playful, laidback vibe.

SERVICES

Brand naming for new events space:

• Brand naming exploration and pillars
• Naming concepts and rationales for new events space
• Brand personality
• Creation of events presentation with Tushae Design 
• Events collateral copywriting and messaging

threeblueducks.com

DISTILD

WHEN

Completed February 2022

WHAT

A complete solution for a refined and sophisticated cocktail offering for hospitality venues made simple; also delivering real connection for brands through fun and engaging experiential events, campaigns and partnerships that are memorable, captivating and are sure-fire to stand out and stay top of mind.

SERVICES

Brand Strategy, Naming and Concept Development for an avid cocktail enthusiast, distinguished drinker and operator of some of the Worlds 50 Best Bars, creating this new to market brand in collaboration with the client and leading branding agency The Bar Brand People:

• Concept and brand development workshops with client and agency
• Brand Strategy & Naming
• Refinement of unique selling proposition, and business model

distild_

SHOREDITCH HOUSE

WHEN

2013 to 2014

WHERE

Shoreditch, East London

WHAT

Part of the exclusive Soho House brand, this multi-level operation is comprised of a 26 room hotel, gym, barber, rooftop restaurant, swimming pool and events spaces, along with multiple drinking and dining offerings within this private members club space.

SERVICES

Oversaw a sizeable refurbishment program of the members club and back of house areas with significant repositioning of the brand and values:

• Advised on the design and layout of the restaurant, kitchen and bar spaces, played a key role in project managing the build.
• For the re-opening, conducted recruitment, training, member liaison, sat on membership committee and revamped all operational systems.

sohohouse.com/houses/shoreditch-house