HARVEY’S HOT SANDWICHES

WHEN

Completed December 2020

WHERE

Parramatta Square, Western Sydney

WHAT

Influenced by milk bars and authentic retro diners of the 50’s, 60’s and 70’s, the interior design, memorabilia and art posters deliver an unexpected, modern expression of the era. Rolls are made hot to order, generously filled and pack a punch with hearty bold flavours. Signatures, classic favourites, salads, sides and soda’s make up the menu.

SERVICES

Fast-casual restaurant opening: full service package collaborating with owners as an end to end solution across pre-opening and build, through to execution of concept to launch and post open:

• Concept and brand development with client and agency
• Project lead on all operational elements from design, build and brand to financials, procurement, delivery of all service, workflow and product elements, to training and recruitment covering every detail across the entirety of the project.

harveyshotsandwiches.com

THE ALCOTT

WHEN

July 2018

WHERE

Lane Cove, North Sydney

WHAT

With a menu centred around local sustainable ingredients, the chargrill delivers bold flavours with dishes such as whole Southern chargrilled calamari, pickled fennel, tomato pangrattato and lemon; hearty Saltbush lamb ribs with almond sumac and coriander and seasonal cocktails such as Suze Spritz with rosemary, grapefruit and Prosecco

SERVICES

Large-scale refurbishment, full service package and turnkey solution for Norths Collective:

• Concept development
• Brand strategy and identity
• All FOH and BOH operational elements

thealcott.com.au

THE WOMEN’S CLUB

WHEN

Completed August 2023

WHERE

Elizabeth Street, Sydney

WHAT

The Women’s Club, a vibrant and historic private members club, has been a supportive hub for professional women for over a century. This inclusive and welcoming space hosts a variety of special events, engaging speakers, and circles. With ornate dining and sitting rooms, as well as multiple event spaces, the club provides a distinguished venue for hosting corporate and private parties.

SERVICES

Strategic business advisory – Accelerator package, audit, business review and recommendations:

• Audit and comprehensive review of all  F&B, and club operations.
• Strategic recommendations across an extensive roadmap and implementation plan, including establishment of new processes, systems, and refined business model to develop and support the future state, alongside food and beverage development

thewomensclub.com.au

CENTRAL ELEMENT – THE MINERVA

WHEN

Work completed March 2023, Project coming soon

WHERE

Potts Point, Sydney

WHAT

Market assessment & commercial studies completed for leading Australian property developers Central Element.

Extensive revival project to restore The Metro Minerva Theatre to it’s former glory. The heritage listed building will be exquisitely refurbished and repurposed into a versatile destination, boasting a lavish 5-star boutique hotel and entertainment spaces, befitting the venue’s distinguished reputation.

SERVICES

Market assessment, commercial forecast & review:

• Market assessment and competitive set for five brands
• Commercial forecast for each venue, consolidated 5 year P & L, SWOT
• Commercial feasibility study, brand positioning, price point review
• Commentary on existing assumptions and forecast

centralelement.com.au

QUICK BROWN FOX

WHEN

Completed March 2022

WHERE

Pyrmont, Sydney

WHAT

This charming corner eatery is set back from the sparkling harbour and lies right in the heart of Pyrmont’s leafy lined streets, housed within an original mid-Victorian sandstone cottage.

SERVICES

Brand strategy, 360 audit, setting up and systemising operations, service and product for scale, growth and brand consistency:

• Brand strategy, positioning and messaging
• Mystery diner visit, report and recommendations
• Review and development of all operational systems, templates, procedures, workflows, service and training tools
• Food, cocktail and wine list development
• Strategic plan, objectives and year roadmap

quickbrownfox.com.au

NORTHS COLLECTIVE

WHEN

Completed April 2020

WHERE

Across the Norths Collective portfolio

WHAT

Warm, light-hearted hospitality, unforgettable experiences and seriously good times. Norths Collective Venues included: The Greens North Sydney, Norths Cammeray, Seagulls Tweed Heads, The Alcott Lane Cove, Norths Fitness, Revolution Health and Fitness

SERVICES

Brand strategy and design for all venues and Norths Collective brand:

• Website development, brand identity and design for each property and for the overarching brand with Tushae Design
• Brand strategy for each venue and for the overarching brand
• Annual report development and production, copywriting, research, collation with Tushae Design
• Website copywriting and content creation
• Business development & strategy

northscolllective.com.au

RUBYOS

WHEN

Completed May 2021

WHERE

CBD, Sydney

WHAT

Vibrant restaurant and cocktail bar with a stylish and chic contemporary decor. Minimalist vibe with neutral tones and brass accents contrast the liveliness and energy of the open dining room. The sharing style menu is made up of gluten-free friendly small plates, refined classics and sure-fire favourites.

SERVICES

Brand strategy and pre-opening scope ahead of the launch of second Rubyos venue:

• Brand identity and menu design with Tushae Design
• Brand strategy
• Menu engineering and development
• Wine list
• Financials, forecasting, cover analysis
• Launch strategy, pre-opening support, collaboration and advice through to opening day

rubyos.com.au

ROTRIC CONSTRUCTIONS

WHEN

March 2019

WHERE

Artarmon, North Sydney

WHAT

Dedicated and committed to exploring the art of connecting people, form, function and building beautiful spaces that stand the test of time.

SERVICES

Brand strategy and design:

• Website development, brand identity and design with Tushae Design
• Brand strategy
• Brand Tagline
• Website copywriting

rotricconstructions.com.au

THE GROUNDS OF ALEXANDRIA

WHEN

2015 to 2016

WHERE

Alexandria, Sydney

WHAT

Effortlessly blending the natural beauty of the great outdoors with simple, rustic charm, the inner-west eatery is an all-in-one café, bar, restaurant, garden and event hub.

SERVICES

Restructure and review of overall business, full operational responsibility and development of all areas of the multiple outlet operation.

• Overall responsible for the operation in its entirety from F & B to content, marketing, ops and brand: in collaboration with owner

• Multiple special events production and campaigns and operation of sizeable events, wedding, events and catering subsidiary brand

• Financial modelling, targets, KPI’s, revenue and profit maximisation

• Procurement, contract negotiation and key supplier review

• HR, training and development, culture, performance management

thegrounds.com.au