Treehouse
TREEHOUSE
Inspiring imagination, creativity and growing young minds through explorative play.
WHEN
2020–2022
WHERE
Moama, Regional NSW
WHAT
Treehouse was developed as the dedicated children’s play space within the Moama Bowling Club hospitality precinct. Inspired by the belief that nature is the best learning ground, Treehouse is an immersive indoor environment where children are encouraged to explore, create and discover through imaginative, sensory and nature-inspired play. Designed to spark curiosity, imagination and creativity, Treehouse provides a dedicated environment designed entirely for children while complementing the wider precinct.
SERVICES
Treehouse was delivered through a close partnership between Spitfire Fox and Tushae Design. Spitfire Fox led the experience and brand strategy, venue concept development and operational planning, shaping a children’s play concept that integrates learning, play and family connection within the broader Moama Bowling Club precinct. Tushae Design led the visual identity and implementation across graphics, signage and brand touchpoints.
- Market research & immersion with Tushae Design
- Brand strategy and positioning
- Children’s learning & play concept
- Activity programming
- Family experience strategy & guest journey
- Naming with Tushae Design
- Design collaboration and technical advisory
- Pre-construction design review & collaboration
- Brand identity, graphic design, signage, website & brand implementation by Tushae Design
PROJECT PARTNERS
Architects & Interior Design: Studio Nine & DACCA Architects
Branding: Tushae Design
Photography: Cindy Power
Landscaping: Wax Design
WHAT OUR CLIENTS SAY
“Working with SpitfireFox and Tushae Design on the Wildergreen precinct was a truly rewarding partnership. Both brought a smart, collaborative approach to brand and concept development across our six sub brands that fit within the wider Wildergreen precinct—covering everything from naming, identity, brand strategy, food and beverage direction and overall guest experience. Their ability to connect big-picture strategy with practical detail was a huge asset. The result is a cohesive, guest-focused brand that’s built for long-term impact. Creative, strategic, and truly invested—we’re grateful to have had the expertise of SpitfireFox and Tushae Design on our project.”
CASEY PEEL
Projects Manager, Moama Bowling Club
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