Embr
EMBR
Out of the woods. Into the fire. Wood-fired cooking with heart, generosity and a playful spirit.
WHEN
2020–2022 (Hospitality & Brand Strategy, Concept Development)
2025 (Launch Support & Advisory)
WHERE
Moama, Regional NSW
WHAT
EMBR was developed as the signature casual dining venue within the Moama Bowling Club hospitality precinct. Inspired by the glowing embers of a wood-fired oven, the concept reinterprets Italian hospitality through a distinctly Australian lens, combining Neapolitan pizza traditions, seasonal produce and an open kitchen designed around theatre, generosity and everyday connection.
SERVICES
EMBR was delivered through a close partnership between Spitfire Fox and Tushae Design. Spitfire Fox led the hospitality strategy, brand strategy, venue concept development, F&B strategy, operational planning and technical advisory for EMBR, while ensuring the concept aligned with the wider hospitality vision for the Moama Bowling Club precinct. Tushae Design led the creative execution and implementation of the visual brand identity across graphic design, menus, signage, uniforms, website and guest touchpoints.
- Market research & immersion with Tushae Design
- Brand strategy and positioning
- Hospitality strategy
- Naming with Tushae Design
- F&B concept and menu development
- Guest experience & operational planning
- Design collaboration and technical advisory
- Kitchen & service design advisory
- On-site launch support and advisory
- Pre-construction-phase design review & approvals
- Brand identity, graphic design, menus, signage, uniforms, website & brand implementation by Tushae Design
PROJECT PARTNERS
Architects & Interior Design: Studio Nine & DACCA Architects
Branding: Tushae Design
Photography: Cindy Power
Landscaping: Wax Design
WHAT OUR CLIENTS SAY
“Working with SpitfireFox and Tushae Design on the Wildergreen precinct was a truly rewarding partnership. Both brought a smart, collaborative approach to brand and concept development across our six sub brands that fit within the wider Wildergreen precinct—covering everything from naming, identity, brand strategy, food and beverage direction and overall guest experience. Their ability to connect big-picture strategy with practical detail was a huge asset. The result is a cohesive, guest-focused brand that’s built for long-term impact. Creative, strategic, and truly invested—we’re grateful to have had the expertise of SpitfireFox and Tushae Design on our project.”
CASEY PEEL
Projects Manager, Moama Bowling Club
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