Archibald, Aland
ALAND – ARCHIBALD
Archibald is set to become Gosford’s most vibrant and dynamic urban village, combining exemplary architecture, design led apartment living, a premium hotel and an exciting dining and bar precinct.
WHEN
Work Completed April 2024, Project currently under construction
WHERE
Gosford, Central Coast, NSW
WHAT
Mixed use development featuring luxury apartments, a 130 room Voco Hotel, and six F&B venues. Comprised of a ground-floor public bar with pizzeria and pasta bar, a signature restaurant on level five and the Central Coast’s highest rooftop bar on level 28, along with a swimming pool with swim up pool bar on outdoor podium level, multiple events spaces and state of the art gym.
SERVICES
Market Research and Immersion with brand partner Squad Studio:
- Alignment: R&D, Alignment on project, Workshops
- Vision & Objectives: Defining vision & success metrics for the project
- Assessment: Floor plan, Operational assessment & insights
- Data research: Gap analysis, Competitor analysis
- Market research: Demographics, Place & Cultural Context, Audience groups, Opportunities & Risks
- Market Positioning: Identifying opportunities to satisfy an unmet market need using insights gathered from research
Brand Development Scope with brand partner Squad Studio:
- Brand naming across five outlets
- Brand messaging and narrative collaboration
PROJECT PARTNERS
Brand partner: Squad Studio
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